Gray Label

Created by Emily Gray and based in Amsterdam, Gray Label offers sustainable, minimalist designer apparel for little ones up to age 12. Gray Label’s year-round collection of kids’ clothes includes timeless and comfortable basics made respectfully from 100% organic GOTS-certified cotton and materials. As Emily says, “Our garments are friendly for the planet, the ones creating them and for the ones wearing them.” Designed to last, Gray Label eschews passing trends, instead producing beautiful, high quality staples in a range of wearable cuts and elegant colours that children can happily wear for many seasons to come.